Just four years later, in 2020, the brand with the four rings are now pioneering the next step in the evolution of the automotive industry: digital OLED rear lights. The Audi Q5 now features this digitalized upgrade to OLED lighting technology for the first time.

Thanks to this digitalization, Audi customers were the first to be able to select an individual rear light signature in the configurator. In concrete terms, it works like this: A bus system sends the selected signature to the rear lights, which control each individually controllable OLED segment to display the selected design. In this way, the configurator can be used to select and realize individual drivers’ preferences.

“The exterior design is the initial visual link between car and person, the first impression that gets made! Since its the first impression that counts, the design must immediately convey our brand values such as emotionality, progressiveness, sportiness, and quality – this also applies to Audi’s light design, which also has a very special significance. Because even at night, you can recognize an Audi as an Audi from a great distance, and when it gets closer, its lighting shows you what model it is. But with digitalization, so much more is possible: On the one hand, the light signatures we offer perfectly match the brand and the character of the respective model. On the other hand, they let our customers express their own preferences and moods thanks to individual sequences.”

– Cesar Muntada, Head of Light Design